The craft beer world is an interesting one to say the least. Even though many brands are competitors, they are often very friendly and extend their hand to help new brands start and encourage collaborations with other breweries. All seemed to be well in the craft beer capital of San Diego, until a couple weeks ago Saint Archer Brewery posted some negative comments to followers and the the hometown baseball team, the Padres. In an effort to cover up the mistake, the beer brand deleted the post. Guess they don’t know how the internet works.
It all happened on opening day when the Los Angeles Dodgers were playing the San Diego Padres on their home field. Saint Archer made the following post:
Seemed Harmless enough right? Well not really. The San Diego based brand is wishing the opposing team good luck on opening day. Followers and fans soon started to comment:
Ruh-roh. The Padres may be pretty weak, but rule number one is support the hometown, the home-team and your followers on social media, right? Wrong. At this point, readers get upset with the response from the brand and let them know they are not happy.
The weird thing is that the Padres sell Saint Archer at the ballpark! Even weirder, the guys at the beer company pulled the post and acted like nothing happened.
Let this be a lesson to any and all companies. Dont let your dumb intern ruin your brand’s image in it’s own hometown.